Washington DC & STORM

Washington DC & STORM


Win a city break for two to Washington, DC

Destination Brief

  • Promote Washington, DC as a city break destination
  • Educate consumers through an in-store and online promotion
  • Target the active 25-35+ audience with an interest in travelling and style
  • Position the prize partner, British Airways as the leading airline to Washington, DC
  • Promote the prize partner, Loews Madison Hotel as quality hotel accommodation in Washington, DC
  • Collect data capture for future marketing activity

Partner: STORM

  • Partner with STORM the stylish watch maker that designs high quality timepieces that are fun and quirky for men and women
  • Their flagship store is located in the very popular area, Carnaby Street in the centre of London
  • The online and high street stores also sell their own range of branded sunglasses, bags, jewellery, wallets and clothes
  • STORM often run competitions but have never run a holiday competition before
  • Offering an integrated campaign with access to opt-in data from entrants


  • A month long campaign in-store and online
  • Posters and flyers in each of the STORM stores plus stockists
  • Banner on the STORM homepage
  • E-newsletters to the STORM database
  • Personalised entry page with information and images on the destination with travel partners logos
  • Promotion across the Facebook and Twitter pages of STORM
  • Data capture for the Washington, DC Tourist board, British Airways and the Loews Madison Hotel

A very successful campaign with this popular watch maker, jewellery and accessory brand promoting the cross-Atlantic city break holiday.