Timberland

Timberland

TIMBERLAND

Win your ski pass to Austria

Destination Brief

  • Promote  a region of Austria as the ultimate ski destination in the critical Autumn booking period
  • Link with a brand to target mainly affluent couples 25-35 with a passion for adventure and the outdoors
  • Raise awareness and educate consumers about the destination during the winter months
  • Drive traffic to the region’s website
  • Collect opted in data

Partner: TIMBERLAND & OFFICE

  • Partner with the Timberland fashion brand and their retail partner, Office, in-store and online
  • Office boasts 81 national stores with the addition of a thriving mail order and online business
  • Brand values for Timberland are promoting healthy living and the power of the outdoors
  • Office’s affordable yet directional fashion, combined with Timberland’s appeal to 20-35 year old ‘influencers’ provides the perfect target market
  • Timberland were looking to create stand out in Office stores and drive consumers online


Campaign:

  • Integrated, multi-channel campaign with exposure through a variety of media for 6 weeks
  • POS in Office Stores nationwide with A6 postcards and A5 till talkers
  • Full page in Office Magazine with additional insert in Grazia Magazine                                         
  • Online – Homepage banner on www.office.co.uk, dedicated landing page and exposure via Office blog and E-newsletters to the Office database
  • Additional support through Facebook & Twitter posts

 

The perfect ‘lifestyle’ partnership in a campaign that reached over 1.8 million people.