Themeparks & McColl’s

Win a weeks family holiday to an overseas themepark worth £7,000


Destination Brief

  • Raise the awareness of a range of themeparks
  • Educate consumers about what experiences and activities are on offer at the parks
  • Promote the adventure parks during the peak summer season
  • Drive traffic to the themeparks website

Partner: McColl’s

  • Partner with McColl’s, a nationwide newsagent and convenience stores
  • They have over 1,293 stores with over 5,000,000 till transactions every week
  • Numerous key sites in store for promotional POS marketing materials
  • Their customers shop regular at their stores offering promotional messages to be seen on numerous occasions
  • McColl’s were looking for a family holiday to promote over the summer to launch with their new loyalty card’ Plus


A multi-channel POS and online campaign launching their loyalty card ‘Plus’

  • A0 window posters in all stores
  • Till screen digital advert on rotation in all stores
  • Eye Level shelf barkers in all stores
  • Personalised competition page
  • Loyalty card sign up page banner
  • Loyalty leaflets mailed out to homes across the UK

A hugely successful campaign encouraging McColl’s customers to sign up for the new loyalty cards during the peak season for themeparks.