St Petersburg/Clearwater, Florida & Wacky Warehouse

St Petersburg/Clearwater, Florida & Wacky Warehouse

ST PETERSBURG/CLEARWATER, FLORIDA & WACKY WAREHOUSE

Win a trip for your family to St Petersburg/Clearwater, Florida

Destination Brief

  • Promote Washington, DC as a city break destination
  • Promote the profile of St Petersburg/ Clearwater as a major family holiday destination in Florida, USA
  • Educate consumers through a multi-channel campaign
  • Promote St. Pete’s as an up-market, family destination for year-round sun
  • Position the prize partners Virgin Holidays as the leading tour operator to Florida and TradeWinds Island resorts on St Pete beach as a key hotel
  • Collect data capture for future marketing activity

Partner: WACKY WAREHOUSE

  • Partner with Wacky Warehouse, the UK's leading soft play and activity centre for children with 72 outlets nationwide
  • Often attached to family pubs and are also proud to serve Costa Coffee
  • Their commitment is to provide a caring, clean, safe and friendly environment combined with a fun and Wacky experience for all children
  • Run a promotion that would include exposure during the UK school holiday ‘Spring half term’
  • Partner with a family brand that has a loyal customer base


Campaign:

A month long campaign at Wacky Warehouse sites and online

  • A2 posters and table displays in each of the 72 Wacky Warehouse sites
  • Banner on the Wacky Warehouse homepage
  • An e-newsletter to the Wacky Warehouse database
  • Personalised landing page with detailed information and images on the destination with travel partners logos and links
  • Promotion across the Wacky Warehouse Facebook and Twitter pages
  • Data capture for the St Petersburg/Clearwater, Florida Tourist board, Virgin Holidays and the TradeWinds Island resort on St Pete beach

A perfectly targeted campaign with exposure across numerous channels during the peak booking period and early school half term holiday.