Travel Portland & Sainbury’s

Travel Portland & Sainbury’s


Win a luxury holiday for two to Portland

Destination Brief

  • To promote Portland, USA as ‘America’s new food Eden’
  • Educate UK consumers through a nationwide campaign through print and online opportunities
  • Target affluent customers with an interest in good food and a sense of adventure
  • Promote the variety of activities and opportunities for outdoor adventure within the region
  • Promote KLM Royal Dutch Airlines as a key airline from there UK to Portland


  • Partner with Sainsbury's supermarket, one of the top five supermarkets in the UK
  • Sainsbury's magazine available in all of their 880 stores nationwide and their websites
  • Loyal customer base)
  • Like to add value through targeted, special holiday prize offers
  • Offering a great opportunity to feature in their popular monthly magazine


A 5 week targeted campaign featured in a customer magazine and online.

  • 1 full page in the Sainsbury’s customer Magazine
  • Coverage on the Sainsbury’s magazine website for the duration of the campaign
  • Opportunity to present a customer offer exclusive to all readers

A strong campaign that reached over 3million customers raising the awareness of the travel destination.