Marketing Insights

Marketing budgets are tightening, return on investment expectations are increasing and the UK traveller’s customer journey is constantly evolving.

Our new insight and research tools will provide valuable information on the UK travel market, with a focus on your potential travellers and their needs and expectations.

You’ll be able to focus your marketing spend where it matters and communicate the right messages to the right people at the right time.

Insight & Research > Marketing Planning > Implementation > Review & Analysis

The UK Market

 •What are the implications of BREXIT on UK travellers? •

What economic impacts are there on disposable income?

How are consumers’ travel habits and preferences changing?


Your UK Market

 •Who are your existing travellers?

 •What motivated them to choose your holiday destination?

 •Are you harnessing their positive experiences to motivate & inspire new visitors?

 •Who is your target market?

 •What motivates them to choose their holiday destinations?

 •How accessible is your destination through the UK travel trade – on and off-line?

Whether you’re just looking for a snapshot of the UK market - featuring a profile of your customer’s booking and information sourcing journey, or a detailed qualitative and quantitative proposal - defining existing and potential target markets and brand messaging, we’d work with you to put together a proposal to fulfil your information requirements and budget expectations.

Whether you engage in a simple ‘chat’ with your audience, or a ‘full conversation’, this valuable feedback can create the foundations for your UK marketing strategy.

For more information on marketing insights please contact BrandKiss.


Germany target a summer long promotion with Crabtree & Evelyn

The German Tourist National Office has run a few campaigns with BrandKiss and was keen to run another over the summer targeting an older affluent market.  A new brand BrandKiss had been working with is Crabtree & Evelyn, a health and beauty retailer of body and home products with stores nationwide.

Crabtree & Evelyn were able to offer a homepage banner, landing page with opt-in data, e-newsletter, social media posts as well as posters and entry cards in their stores. With them focussing on a flower and garden theme it was the perfect opportunity for Germany to promote their international garden show with a premium health and beauty retailer. 

For your chance to win 2 return flights UK to Berlin, 4 nights accommodation B&B) in a double room in a 3/4* hotel in Berlin, 2 entrance tickets to the International Garden Show IGA 2017 and 2 Berlin welcome cards including entrance to museums and free local transport click here

Competition ends 6th September



Alabama Tourism invite Whittard of Chelsea customers to win a chance to visit the destination and some of its top attractions

Summer is a great time for promotiong tourist desinations across the Atlantic and Whittard of Chelsea had just the perfect opportunity for Alabama Tourism to promote the destination and capture data across a full multi-channel campaign.

Whittard of Chelsea were looking for a destination that links in well with their brand focussing on their tea drinkers across the summer, as Britain is known for a good cup of tea! Alabama was the perfect destination as their largest city Birmingham was named after the city in the UK and the state itself has alot of links and history to what Whittard of Chelsea were looking for. What made the partnership perfect was the fact that Alabama has an Etiquette School in Birmingham where debutants learn the art of sipping tea politely.

With coverage across all there 50+ UK stores throug strut cards at till-points, a new visitor homepage banner, landing page with opt-in box, blog banner, social media posts and e-newsletters across a number of weeks Alabama Tourism loved the brand and is their perfect target market.

For your chance to win a seven-night trip to Alabama which includes 2 return flights, car rental, hotel accommodation and admission to top Alabama attractions -including an afternoon tea experience with a teacher from the Etiquette School click here.

Competition ends 1st September




Capital Region USA targets people who love to travel through a brand partnership campaign with National Railcard

A long term client of BrandKiss, Capital Region USA are running a campaign with National Railcard to target a variety of UK markets across one digital 4-week campaign.

With National Railcard offering railcards to Senior, Family & Friends, 16-25 and TwoTogether(Coupes) it offers the tourist board a chance to promote their destination to a number of markets through one national campaign. With a huge database, competition page banners, homepage banners, landing pages full of copy, images, logos, urls, features in e-newsletters and social media posts the brand offers a wide range of digital channels to promote Capital Region USA and their travel partners.

This tourist board will sure see some great opt-in figures from each of the railcard holders to become another successful brand partnership for the holiday destination.

For your chance to win a holiday for 2 to Capital Region USA, including 2 return United Airlines flights from UK to Washington, DC; Amtrak rail tickets and six nights' accommodation click here

Competition ends 30th June




PortAventura Resort targets the UK market with a huge online campaign with National Rail

PortAventura Resort has everything for everyone all in one location just a couple of hours from the UK. From thrill seeking rides to shows and entertainment for the family, not forgetting 4 and 5 star hotels, a beach, a huge waterpark, golf courses and more with so many target markets National Rail are a perfect partner to promote the resort across the country. 

National Rail have a huge member database, and these are people who like to travel, hear about new destinations and have disposable income so this is perfect to promote a tourist attraction or destination. Their online channels, e-newsletters and social media channels have enviable numbers with customers who engage with them regularly so the promotion of PortAventura will not be missed and is sure to have a lot of attention and traffic to the PortAventura website to find out more about the resort.

This promotion is also the perfect opportunity to promote Ferrari Land which will be opening early next year and will have the fastest roller coaster in Europe when it opens.

For your chance to win a holiday for 4 to PortAventura Resort including 4 return flights with Monarch, airport transfer to PortAventura from Barcelona, 5 nights bed and breakfast in one of the 4* hotels inside the resort (one room for 2 adults and 2 children or 4 adults), unlimited daily entrance to PortAventur Park from check in to check out click here

Competition ends 31st May 2016