Visit St.Pete/Clearwater makes a big splash at Boardmasters
Wednesday, August 29, 2018 at 9:32AM
BrandKiss Admin

Visit St.Pete/Clearwater partnered with Boardmasters as the festivals’ first destination sponsor at the 2018 event on Fistral beach and Watergate Bay in Newquay, Cornwall.

Visit St. Pete/Clearwater promoted their Florida destination at the long standing popular surf and music festival during 8th-12th August 2018. Their unique two-storey activation boasted daily entertainment from street artists and performers, VR goggles, games, giveaways as well as an opportunity to win a family holiday to St.Pete/Clearwater courtesy of Ocean Holidays.

Gemma Pascall, Account Manager of Visit St.Pete/Clearwater said “We were looking a dynamic and innovative solution that would enhance our 2018 tourism campaign, allowing us to directly target the family market with a brand that matches our core values. We were pleased with the level of interest from consumers wanting to visit the destination and are very happy with the data captured from our competition. The opportunity to tell our story at Boardmasters was a perfect fit for St. Pete/Clearwater and the customer we were targeting.”

Les Seddon-Brown, Vision Nine Client Events  - Managing Director commented  “A dream partnership from an event perspective is when the brand and event’s values are perfectly aligned. This was very much the case with the Visit St.Pete/Clearwater brand and campaign. Working together, we managed to create an activation that added value for our audience through fun, interactive content, whilst promoting our shared outlook around the aspirational nature of beach lifestyle that Cornwall and St.Pete/Clearwater clearly have in common.” 

This partnership was brought together by BrandKiss, a marketing agency based in London that promotes tourism destinations through festival activations, brand partnerships, explores music as a promotional tool and undertakes bespoke research and insight projects.

Visit St. Pete / Clearwater


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