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Bavaria promotes its winter wonderland

Brand partnerships have always been very popular with Bavaria Tourism over the years and this year is no exception. In Spring they ran a very successful campaign with Simply Hike that reached over 1.5million UK outdoor adventurous consumers. They are currently running a winter campaign promoting their winter wonderland with Prezzybox who are an award winning gifting online retailer. It was the perfect match to partner Bavaria Tourism with Prezzybox who recieve their most online traffic during December who are looking for Christmas gifts whilst we all know that Germany are world renowned for their Christmas markets. 

With a digital campaign including banners, video hosting, e-newsletters, social media post son Facebook, Twitter, Instagram with GDPR approved opt-in data the campaign offered everything that Bavaria wanted to achieve. 

In this festive period Bavaria hope to see an increase in traffic to their website and holiday partners' website from the Prezzybox website aimed at attracting visitors to their winter wonderland.

Competition ends 20th December