« Only a few weeks until WTM 2017! | Main | Gran Canaria targets the affluent market through the premium fashion brand STORM »

The family market plays a key target market to Germany

The German National Tourist Office have run previous campaigns with BrandKiss but decided to run a family campaign with the UK's number 1 neighbourhood convenience stores.

With over 1,300 stores nationwide there is plenty of opportunity for promotional material. With posters, shelf barker adverts and digital till-screen adverts across a number of weeks these repeat customers who visit these stores several times a week give the destination a chance to be remembered. McColl's were also able to offer an advert in their home leaflet, web banners on their website and a competition landing page. A mass market campaign that can really make an impact on promoting Germany.

For your chance to win a family holiday to Friedrichshafen staying on the shoreline of Lake Constance including seven-nights in a 4* accommodation, cycle hire and a four-day attraction pass swipe your McColl's Loyalty Plus card instore. 

Competition ends 31st October