Thursday
Nov222018

Gran Canaria targets the premium audience

The Gran Canaria tourist board has been working with BrandKiss on some very sucessful brand partnerships campaigns for 4 years. The brands they have been matched with together wtih the exposure on offer to their different target markets still impresses the Gran Canaria team.
This winter the Gran Canaria tourist board wanted to promote in early winter when store footfalls and online sales are at their highest in the run up to Christmas which includes Black Friday. BrandKiss sucessfully partnered them with STORM - a leading stylish watchmaker that designs high quality timepieces and jewellery for women and mens.  The brand were able to quickly turnaround the campaign and offer them instore coverage (Posters and flyers) as well as homepage banner, e-newsletters, a dedicated competition landing page, social media posts, a competition hub page and valuable opt-in data.
 
The campaign is sure to turn heads with their creative and eye-catching designs to attract the audience that Gran Canaria are looking to promote to in the UK.
Competition ends 5th December
Tuesday
Oct162018

Hertz car hire runs promotion with Hush fashion

Hertz car hire has been a client of BrandKiss for a number of years, with a family focussed brand partnership campaign with Ed's Diner last year they wanted to focus on an affluent couples market. They wanted to focus on an outdoor adventure offering this time and wanted to showcase the joys of a road trip. 

BrandKiss were able to source Hush as a brand partner who were looking for a suitable holiday for their 'Embrace' theme which was all about taking you out of your comfort zone and Hertz were quick to offer a road trip of a lifetime to Arizona. This campaign matched both briefs and the campaign was up and running within 3 weeks.

The campaign included includion in a printed newsletter that went out with every Hush mail order, homepage and blog banners, e-newsletters, social media coverage across Facebook, Instagram and Twitter, a landing page with opt-in data across 4 weeks.

Click here to see the online landing page

Competition ends 4th November

 

Thursday
Sep202018

German National Tourist Office promotes their destination to The Times readers

After 2 sucessful brand partnership campaigns last year the German National Tourist Office were looking for another brand this year to promote their destination to an affluent target market.
BrandKiss are always working on speaking to new brands and on the look out for new opportunities to keep their clients interested. This time it was The Times who had an exclusive offer to promote Germany as a holiday destination to their Times+ subscribers. 
The brand was able to offer a multi-channel campaign with a full page print feature, competition landing page with opt-in data, e-newsletters, twitter posts and a range of homepage and banners across The Times+ website.
Click here to see some of the online coverage click here
Competition ends 18th November
Wednesday
Aug292018

Visit St.Pete/Clearwater makes a big splash at Boardmasters

Visit St.Pete/Clearwater partnered with Boardmasters as the festivals’ first destination sponsor at the 2018 event on Fistral beach and Watergate Bay in Newquay, Cornwall.

Visit St. Pete/Clearwater promoted their Florida destination at the long standing popular surf and music festival during 8th-12th August 2018. Their unique two-storey activation boasted daily entertainment from street artists and performers, VR goggles, games, giveaways as well as an opportunity to win a family holiday to St.Pete/Clearwater courtesy of Ocean Holidays.

Gemma Pascall, Account Manager of Visit St.Pete/Clearwater said “We were looking a dynamic and innovative solution that would enhance our 2018 tourism campaign, allowing us to directly target the family market with a brand that matches our core values. We were pleased with the level of interest from consumers wanting to visit the destination and are very happy with the data captured from our competition. The opportunity to tell our story at Boardmasters was a perfect fit for St. Pete/Clearwater and the customer we were targeting.”

Les Seddon-Brown, Vision Nine Client Events  - Managing Director commented  “A dream partnership from an event perspective is when the brand and event’s values are perfectly aligned. This was very much the case with the Visit St.Pete/Clearwater brand and campaign. Working together, we managed to create an activation that added value for our audience through fun, interactive content, whilst promoting our shared outlook around the aspirational nature of beach lifestyle that Cornwall and St.Pete/Clearwater clearly have in common.” 

This partnership was brought together by BrandKiss, a marketing agency based in London that promotes tourism destinations through festival activations, brand partnerships, explores music as a promotional tool and undertakes bespoke research and insight projects.

Visit St. Pete / Clearwater

Boardmasters
VisionNineHQ


Tuesday
Jul242018

BrandKiss partners Boardmasters with Visit St. Pete / Clearwater

This summer will see marketing agency BrandKiss partner Visit St.Pete / Clearwater with the long standing and popular surf and music festival Boardmasters.

St.Pete / Clearwater boasts 35 miles of award winning white-sand beaches, showcasing an abundance of arts and cultural attractions. For obvious reasons, BrandKiss felt that this made them a natural fit for Boardmasters.

With more than 150,000 people attending Boardmasters over its five-day proceedings, Visit St.Pete / Clearwater has designed a unique two-story activation to support its 2018 tourism campaign. The tourist board will be giving away Visit St.Pete / Clearwater goodies there whilst inviting festivalgoers to visualise what it’s like to visit the popular Gulf Coast destination, as well as hosting a competition that rewards its winner with a holiday there. BrandKiss will attend the festival in support of the activation.

BrandKiss specialises in partnering tourist boards with brands, producing cost-effective nationwide campaigns. Over the past 12 months the business has diversified and expanded, offering clients new ways to promote their destinations to the UK market.

Visit St. Pete / Clearwater
Boardmasters

Photo credit: Top Left: Clearwater Beach; Top Right: Callum Morse (Boardmasters Festival)