Monday
Oct162017

Only a few weeks until WTM 2017!

Once again BrandKiss will be in attendance at World Travel Market 6th-8th November 2017. Destinations across the world will be there to promote their destination and BrandKiss would love to meet up with countries, regions, and city tourist boards to see how BrandKiss can help promote the destinations with some new and exciting promotional channels. For 3 days BrandKiss will be at ExCel in London learning about whats new in the travel industry and enjoying the sights and sounds of the trade show.

Contact Stuart@BrandKiss.co.uk for a meeting. See you there!

 

Wednesday
Oct262016

The family market plays a key target market to Germany

The German National Tourist Office have run previous campaigns with BrandKiss but decided to run a family campaign with the UK's number 1 neighbourhood convenience stores.

With over 1,300 stores nationwide there is plenty of opportunity for promotional material. With posters, shelf barker adverts and digital till-screen adverts across a number of weeks these repeat customers who visit these stores several times a week give the destination a chance to be remembered. McColl's were also able to offer an advert in their home leaflet, web banners on their website and a competition landing page. A mass market campaign that can really make an impact on promoting Germany.

For your chance to win a family holiday to Friedrichshafen staying on the shoreline of Lake Constance including seven-nights in a 4* accommodation, cycle hire and a four-day attraction pass swipe your McColl's Loyalty Plus card instore. 

Competition ends 31st October

 

Thursday
Sep222016

Gran Canaria targets the affluent market through the premium fashion brand STORM

Targeting the mass market has been one of the key markets the Gran Canaria Tourist Board for the past few years and they wanted to focus on a more affluent market as the destination has lots to offer there.

BrandKiss work with several premium brands in different sectors but when they were presented STORM, a stylish premium watch maker that designs quality timepiece, sunglasses and jewellery sounded like the perfect opportunity to the tourist board.

STORM were able to offer instore coverage through posters and flyers, a dedicated landing page, e-newsletter, social media posts and opt-in data. A well-rounded campaign to target their customers.

The brand also added the prize package a STORM Amiah watch free of charge too.

For your chance to win 2 return flights, 7 nights half board accommodation at the 5* Seaside Hotel Palm Beach, 7 nights car hire or hotel transfers, a VIP day trip to discover why Gran Canaria is a Minature Continent including a VIP taxi, exclusive guide and lunch click here 

Competition ends 31st September

 

Monday
Sep122016

Marketing Insights

Marketing budgets are tightening, return on investment expectations are increasing and the UK traveller’s customer journey is constantly evolving.

Our new insight and research tools will provide valuable information on the UK travel market, with a focus on your potential travellers and their needs and expectations.

You’ll be able to focus your marketing spend where it matters and communicate the right messages to the right people at the right time.

Insight & Research > Marketing Planning > Implementation > Review & Analysis

The UK Market

 •What are the implications of BREXIT on UK travellers? •

What economic impacts are there on disposable income?

How are consumers’ travel habits and preferences changing?

 

Your UK Market

 •Who are your existing travellers?

 •What motivated them to choose your holiday destination?

 •Are you harnessing their positive experiences to motivate & inspire new visitors?

 •Who is your target market?

 •What motivates them to choose their holiday destinations?

 •How accessible is your destination through the UK travel trade – on and off-line?

Whether you’re just looking for a snapshot of the UK market - featuring a profile of your customer’s booking and information sourcing journey, or a detailed qualitative and quantitative proposal - defining existing and potential target markets and brand messaging, we’d work with you to put together a proposal to fulfil your information requirements and budget expectations.

Whether you engage in a simple ‘chat’ with your audience, or a ‘full conversation’, this valuable feedback can create the foundations for your UK marketing strategy.

For more information on marketing insights please contact BrandKiss.

Wednesday
Aug242016

Germany target a summer long promotion with Crabtree & Evelyn

The German Tourist National Office has run a few campaigns with BrandKiss and was keen to run another over the summer targeting an older affluent market.  A new brand BrandKiss had been working with is Crabtree & Evelyn, a health and beauty retailer of body and home products with stores nationwide.

Crabtree & Evelyn were able to offer a homepage banner, landing page with opt-in data, e-newsletter, social media posts as well as posters and entry cards in their stores. With them focussing on a flower and garden theme it was the perfect opportunity for Germany to promote their international garden show with a premium health and beauty retailer. 

For your chance to win 2 return flights UK to Berlin, 4 nights accommodation B&B) in a double room in a 3/4* hotel in Berlin, 2 entrance tickets to the International Garden Show IGA 2017 and 2 Berlin welcome cards including entrance to museums and free local transport click here

Competition ends 6th September