Just Seychelles & White Stuff


Win a luxury holiday to the Seychelles with White Stuff’s Ruddy Big Raffle

Destination Brief

  • Promote the Seychelles as a destination beyond ‘honeymoon’ or ‘once in a lifetime’...
  • Link with a brand to target mainly affluent women/couples 35+
  • Focus on luxury and affordability
  • Raise awareness and educate consumers about the destination, partner hotels and airline
  • Obtain data capture for Just Seychelles and participating partners


  • 80 national stores and continuing to grow in a notoriously difficult market
  • Brand values are being different, making a difference and making the world a little happier
  • Loyal consumer base made up of 30-50 year old men and women (strong women bias), likely to be a couple with or without children, affluent with high disposable income
  • Looking for wow-factor lead prize in charity raffle, to be promoted across all their marketing channels.


  • Lead prize in White Stuff’s charity Ruddy Big Raffle
  • An impactful one month campaign promoted in-store, online, through emails and the White Stuff Magazine reaching over 1.6m people
  • POS in 84 stores nationwide including window displays, in-store posters and raffle tickets
  • Page inclusion in the White Stuff Customer Cagazine
  • Homepage exposure on the White Stuff website with dedicated landing page
  • Additional support through emails sent to White Stuff customer database plus regular social media postings
  • Data capture through in-store entry


A beautiful brand fit. A beautiful destination, beautifully showcased by White Stuff. The results speak for themselves.