Gran Canaria & Kiddicare

Gran Canaria & Kiddicare

GRAN CANARIA & KIDDICARE

Win a luxury babymoon in Gran Canaria

Destination Brief

  • Raise the profile of Gran Canaria as a luxury, relaxing summer holiday destination
  • Educate consumers about what is on offer at the destination
  • Drive traffic to the Gran Canaria Tourist Board website
  • Promote the Hotel Cordial Mogán Playa as a key hotel in Gran Canaria
  • Obtain data capture for the Gran Canaria Tourist Board database

Partner: Kiddicare

  • Partner with Kiddicare, Europe’s largest baby and child superstore who are part of the Morrison's group
  • They have 11 huge superstores across the UK offering a wide range of products and accessories for babies, including cots, buggies, prams, toys, clothing and much more
  • The brand offers advice and help on bringing up children across their customer communication channels – in store, door drop and online
  • Kiddicare were looking for a holiday to offer with the launch of their new marketing campaign Baby, Bump & You


Campaign:

A very strong integrated campaign in line with the launch of their new marketing promotion Baby, Bump and You

  • Flyers at all the Kiddicare megastores
  • Banner on the Kiddicare homepage
  • E-newsletters to the Kididicare database
  • Personalised entry and landing page about Gran Canaria
  • Social media support across Kiddicare’ Facebook and Twitter pages
  • Blog post with more information about Gran Canaria
  • An additional blog post with an interview from the Gran Canaria Tourist board chancellor telling the Kiddicare customers more detail the destination
  • Data capture for the Gran Canaria and their partner hotel

A campaign that was widely promoted across numerous channels to the Kiddicare customer base which was highly successful.