Gran Canaria & Specsavers

Gran Canaria & Specsavers

Win a fantastic week in Gran Canaria

Gran Canaria Tourist Board & Specsavers

Destination Brief

  • Raise the profile of Gran Canaria as the perfect summer holiday destination
  • Educate consumers about the diversity of Gran Canaria and what is on offer for tourists on the island
  • Drive traffic to the Gran Canaria Tourist Board website
  • Promote Seaside Palm Beach hotel as a key hotel in Gran Canaria
  • Obtain data capture for the Gran Canaria Tourist Board and their travel partners database

Partner: Specsavers

  • Partner with Specsavers, the UK’s most trusted opticians in a 6 month campaign
  • Specsavers are the world’s largest privately owned opticians
  • Specsavers ell a wide range of glasses and contact lenses including brands such as Hugo Boss, Karen Miller, French Connection, John Rocha and many more
  • Their customers are very loyal who regularly visit the Specsavers stores
  • Specsavers were looking for a holiday to promote in their customer magazine


Campaign:

A nationwide promotion with a destination for all ages

  • A full page in the Specsavers customer magazine available in over 1,250 stores nationwide
  • Magazine page replicated in the Specsavers iOS app
  • Dedicated landing page promoting holiday destination and prize
  • Feature in the Specsavers news website
  • Twitter post
  • Data capture

A highly 6 month campaign promoting Gran Canaria as a destination for all ages.