Gran Canaria & Peugeot

Gran Canaria & Peugeot

Win a VIP holiday to Gran Canaria

Gran Canaria & Peugeot

Destination Brief

  • Raise the profile of Gran Canaria as a luxury, relaxing summer holiday destination
  • Educate consumers about the diversity of Gran Canaria and what is on offer for tourists on the island
  • Drive traffic to the Gran Canaria Tourist Board website
  • Promote Seaside Palm Beach hotel as a key hotel in Gran Canaria
  • Obtain data capture for the Gran Canaria Tourist Board and their travel partners database

Partner: Peugeot

  • Partner with Peugeot, a household car brand that manufactures family, everyday, luxury and sports cars
  • Peugeot spend thousands of pounds each year promoting their products to their UK consumers
  • They have a very loyal customer base with a female bias
  • Peugeot were looking for a luxury holiday to offer with their summer customer magazines’ Emotion and Rapport


Campaign:

A multi-channel campaign targeting the family market during the summer

  • 1 full page in Peugeot’s digital customer magazine E-motion
  • 1 full page in Peugeot’s printed customer magazine Rapport
  • Personalised entry and landing page linked from Emotion
  • Postal return form and entry page from the Rapport magazine on Peugeot.co.uk
  • Facebook and Twitter posts
  • Data capture

A very successful summer campaign targeting the UK market across the summer months