Capital Region USA (CRUSA) & tastecard

Capital Region USA (CRUSA) & tastecard

Win an amazing 7-night foodie trip to Capital Region USA

Capital Region USA (CRUSA) & tastecard

Destination Brief

  • Promote the profile of the Capital Region USA states - Washington DC, Virginia and Maryland, as culinary destinations
  • Educate UK consumers through a digitally led promotion
  • Target consumers who enjoy good food and have a sense of adventure
  • Promote the culture and diversity of the CRUSA region
  • Position the prize partner, Purely America as a leading tour operator for holidays to CRUSA
  • Collect data capture for Capital Region USA and their travel partners

Partner: tastecard

  • Partner with tastecard, the UK’s number one Diner’s Club
  • They have over 2 million members and are growing daily
  • Their customers are digitally savvy individuals who enjoy good food, have disposable income and like to be adventurous
  • Collect data capture for new tastecard members

  • Campaign:

    A campaign targeted to 2.5 million UK consumers

    • tastecard + homepage banner
    • Dedicated landing page directed to the CRUSA tourist board website
    • E-newsletters to the tastecard and tastecard+ members
    • Social media posts
    • Data Capture on the CRUSA website

    A very impressive digital campaign across a number of channels to capture data and raise awareness of Capital Region USA .