Win a holiday for two people for seven nights to Anguilla

ANGUILLA & WAITROSE

Destination Brief

  • Promote Anguilla as a premium holiday destination in the Caribbean
  • Educate UK customers through a nationwide campaign as well as an online opportunity
  • Target affluent customers with an interest in good food, travelling, rest and relaxation
  • Embrace the culture and traditions of Anguilla
  • Data capture for future marketing promotions

Partner: WAITROSE

  • Partner with Waitrose, an upmarket nationwide supermarket chain with over 280 stores
  • Waitrose won 2013 ‘s Best Supermarket of the year by Which?
  • Waitrose shoppers take the most holidays per year than any other supermarket shopper with over 2-3 holidays a year (over a 5 day or more duration)
  • They are looking to engage with their customers in their monthly Waitrose Kitchen magazine
  • Provide opt-in data for future activity


Campaign:

A 4 week targeted campaign featured in a customer magazine and online.

  • 1 full page in the Waitrose Kitchen Magazine
  • Magazine page replicated on Waitrose Kitchen website for the duration of the campaign
  • Data capture

A high profile nationwide campaign matched with the perfect target market during peak booking times for the destination.