Bermuda & Kurt Geiger

Bermuda Tourism Authority & Kurt Geiger

Win a holiday for two to Bermuda

Bermuda Tourism Authority & Kurt Geiger

Destination Brief

  • Promote Bermuda as a luxury holiday destination
  • Educate UK consumers through a nationwide in-store and digital campaign
  • Promote what is on offer for tourists on the island
  • Target stylish affluent couples who enjoy activities and search for relaxation on holiday
  • Obtain data capture for the Bermuda Tourism Authority and their hotel partner

Partner: Kurt Geiger

  • Partner with Kurt Geiger, a stylish fashion brand found across the high streets
  • Kurt Geiger are an authority on designer footwear and accessories for women and men
  • They have over 40 stores nationwide and their concessions are also found in prestigious department stores and major airports
  • Kurt Geiger were looking to engage with their loyal customers through a holiday competition that also included a £500 Kurt Geiger holiday wardrobe
  • Collect data capture for future marketing activity


Campaign:

A nationwide in store and online promotion aimed at the luxury market

  • Posters and postcards in all Kurt Geiger stores nationwide
  • Dedicated landing page promoting Bermuda and the prize
  • A range of homepage banners
  • An e-newsletter to the loyal Kurt Geiger customers
  • Detailed Instagram posts with support from Facebook and Twitter
  • Data capture

A highly successful month long campaign promoting luxury Bermuda