Bermuda & Henri Lloyd

Bermuda & Henri Lloyd

Win a trip to Bermuda

Bermuda Tourism Authority & Henri Lloyd

Destination Brief

  • Promote Bermuda as a luxury holiday destination
  • Educate UK consumers through a nationwide in-store and digital campaign
  • Promote what is on offer for tourists on the island
  • Target stylish affluent couples who enjoy activities and search for relaxation on holiday
  • Obtain data capture for the Bermuda Tourism Authority and their hotel partner

Partner: Henri LLoyd

  • Partner with Henri Lloyd, the original sailing brand
  • They have 9 Henri Lloyd stores nationwide and their concessions are also found in 20 prestigious House of Fraser department stores
  • Henri Lloyd were looking to engage with their loyal customers through a holiday competition that could be promoted at their sailing events, stores and online channels
  • Collect data capture for future marketing actviity


Campaign:

A multi-channel campaign to promote Bermuda to the Henri Lloyd customer base

  • A homepage banner on the Henri Lloyd website
  • In-store coverage including window decal, POS strut and entry cards and posters
  • Dedicated landing page promoting Bermuda and the holiday on offer li>
  • E-newsletter mailed to the Henri Lloyd database
  • Henri Lloyd Journal post
  • POS strut and entry cards at 2 sailing events- America’s Cup at Portsmouth and Clipper Round the World Yacht Race at St Katherine’s Dock, London
  • Feature on the Yacht and Yatching.com online magazine website
  • Facebook , Twitter and Instagram posts
  • Data capture

A very impressive 5 month campaign over a number of quality customer communication channels to the perfect target market.