Benidorm & Bank

Benidorm & Bank


Win an action packed adventure holiday for 2 to Benidorm

Destination Brief

  • Raise image as a fresh, must go there holiday destination
  • Educate consumers through an online and in-store campaign
  • Target young and trendy people with an interest in travelling and adventure
  • Promote the range of activities on offer including water and on land


  • One of the UK high streets most popular urban fashion retailers
  • Targeting young and trendy people aged 18-28
  • Bank Fashion are looking to increase engage with their customers offering them a holiday to engage with them for their Spring/Summer and Tulisa S/S clothing range launch


A 4 week targeted multi-channel campaign including in-store POS, emails, social media and homepage coverage.

  • Homepage dropdown navigation stamp on linking to landing page
  • In-store POS graphics with QR code linking through to landing page
  • Dedicated landing page with full destination images and logos
  • E-newsletters linking through to landing page
  • Extensively promoted through Bank Fashion social media channels
  • Impressive interest and entry figures from Bank Fashion customers

A very strong nationwide brand with the perfect target market to attract tourism to the region in a hugely successful campaign with amazing exposure.