Bavaria &

Bavaria &


Win a 4 night stay in the Bavaria Forest

Destination Brief

  • Raise the profile of Bavaria as a health and wellness destination
  • Education consumers about what is on offer in the region
  • Drive traffic to the Bavaria Tourist Board website
  • Promote Sixt rental car as a key car hire company in Bavaria
  • Promote Luftansa as a key airline from the UK to the region
  • Obtain data capture for the Bavaria Tourist Board database and their travel partners


  • Partner with, Europe’s largest online premium beauty and health retailer
  • They carry over 18,000 products from more than 500 leading brands
  • Won numerous awards and accolades including them winning the 2013 ‘Online Retailer of the Year’ at the Cosmetic Business Awards
  • They had 357k new customers in 2012 and are shopping approximately 4k orders per day
  • Looking to offer relevant holiday to reward their loyal customers


A month long digital campaign across a number of channels

  • Banner on the order confirmation page
  • E-newsletters to their active database
  • Personalised entry page with information and images on the destination with travel partners logos
  • Data capture
  • Post across their social media channels

A successful digital campaign to a very targeted audience promoting the health and wellness on offer in Bavaria.