Bavaria & Twinings


Win a luxury short break to Bavaria with Twinings Tea

Destination Brief

  • Raise the profile of Bavaria as the perfect short break destination and reach new audiences
  • Link with a brand to target empty-nesters interested in culture, travel and outdoor experiences
  • Promote the spring, summer and autumn seasons – The Bavarian Alps are a strong competitor to the Austrian Alps
  • Focus on luxury, health and wellness with first class service
  • Obtain data capture for the tourist board and participating partners


  • Producers and sellers of teas internationally
  • OIder affluent customer base – look for quality in products and services
  • Recent campaigns focusing on wellbeing, healthy and active lifestyles
  • Looking to further engage its online community and build social media channels


  • A 4 week targeted digital campaign including emails, social media and homepage coverage targeting over 1.5million people
  • Dedicated landing page hosted as an App on the Twinings Facebook page
  • Homepage banner on linking to landing page – full destination & partners copy, images and logos
  • E-newsletter banner and copy linking to landing page
  • Extensively promoted through Twinings social media channels
  • Fantastic uptake and data capture


A healthy brand fit that resulted in a hugely successful digital campaign – amazing exposure and high data capture