Travel Alberta & Trekwear

Travel Alberta & Trekwear


Win an amazing holiday for two people to Alberta

Destination Brief

  • Promote the profile of Alberta, Canada as a summer adventure holiday destination
  • Educate consumers through an online campaign
  • Target active couples with an interest in travelling and adventure
  • Collect data capture to build their database for future marketing activity


  • Partner with Trekwear, an online specialist in quality outdoor clothing and equipment
  • Trekwear are a dedicated online supplier of outdoor clothing, ski wear and camping equipment
  • Their brand values are Great Brands, Choice and Prices with Fantastic Service
  • Trekwear are looking to engage with their loyal customers
  • Collect data capture for future marketing activity


A 6 week online campaign across numerous channels.

  • Homepage banner linking through to a dedicated landing page
  • Banners on the men’s, women’s, kids category pages
  • Weekly newsletters to the Trekwear database with one dedicated to the competition
  • Blog entry with additional text on the destination and social media support
  • Data capture

A very active online campaign engaging with over 1.4 million of the brands customers promoting the summer season for Alberta.