Alabama & tastecard / Pathe

Alabama & tastecard / Pathe

Win tickets to the UK premiere of the acclaimed film Selma

Alabama Tourist Board & tastecard / Pathe

Destination Brief

  • Promote the acclaimed movie Selma which was filmed in Alabama, through a competition to win UK Premiere tickets for the movie
  • Educate UK consumers about the what's on offer in Alabama through a digital campaign
  • Promote the release date of the movie
  • Direct traffic to the Alabama Tourist Board website and partner websites
  • Collect data for future marketing promotions

Partner: tastecard / Pathe

  • Partner with tastecard, the UK’s number one Diner’s Club
  • They have over 2 million members and are growing daily
  • Their customers are digitally savvy individuals who enjoy good food, have disposable income and like to be adventurous
  • They are looking to engage with their customers in their customer communications and reward their members
  • Collect data capture for new tastecard members


A digital campaign promoting the SELMA movie and Alabama as a tourist destination

  • A feature on the tastecard+ homepage
  • Dedicated landing page promoting the film release date and what’s on offer at the destination
  • Tastecard + app feature
  • E-newsletters to the tastecard members
  • Facebook and Twitter posts
  • Data capture

A very successful 3 week campaign promoting the UK premier of the SELMA movie to the UK public.